Fintra vs Pulley
Pulley is a modern, founder-friendly cap table platform. Fintra puts the cap table inside the finance system, so 409A and ASC 718 connect to the ledger rather than to a report.
TL;DR verdict
Pulley built a cleaner, more founder-friendly take on cap table management, with strong scenario modeling and a reputation for good support - real credit to them. But like any dedicated equity tool, Pulley is a silo that hands stock-comp figures to whoever keeps your books. Fintra keeps equity inside the finance OS, so ASC 718 expense posts to the general ledger and the cap table sits beside payroll and accounting.
What Pulley does well
- A clean, founder-friendly cap table experience that is easy to keep accurate.
- Strong fundraising and scenario modeling, including SAFE and convertible handling.
- 409A valuation support and equity plan administration for growing startups.
- A reputation for responsive, hands-on customer support.
- Stakeholder portals so employees can see and manage their equity.
Where Fintra differs
Pulley is a specialized equity system that exports numbers to your accounting. Fintra is the accounting, so equity is not a separate island: stock-comp amortization posts to the GL automatically, and the cap table shares a data model with payroll, forecasting, and compliance.
- Cap table and 409A support inside the finance system, not a standalone tool.
- ASC 718 stock-comp expense that flows straight to the general ledger.
- Equity data sits with payroll and workforce planning, so grants and headcount align.
- A full AI-assisted GL, FP&A, expenses, and payroll around the equity module.
- Compliance via SentriAI and AI governance via AgentFence; free to start, license-gated add-ons.
Side-by-side comparison
| Category | Pulley | Fintra |
|---|---|---|
| Cap table | Clean, founder-friendly equity platform | Cap table inside the finance system |
| 409A valuation | Valuation support included | Valuation support tied to the ledger |
| ASC 718 stock comp | Reports handed to your accountant | Expense flows straight to the GL |
| Scenario modeling | Strong fundraising and SAFE modeling | Present, focused on finance planning |
| Accounting & close | Not a ledger; hands off to accounting | Full AI-assisted GL and close |
| Payroll & workforce | Not offered | Included, sharing data with equity |
| Compliance & AI governance | Equity compliance focus | SentriAI compliance plus AgentFence governance |
| Pricing model | Tiered by stakeholders and modules, as published | Free to start; license-gated add-ons |
Who should choose which
- Choose Pulley if a focused, well-supported standalone cap table is exactly what you want.
- Choose Pulley if your accounting and payroll are settled and you only need equity administration.
- Choose Fintra if stock-comp reconciliation between an equity tool and your books is a recurring chore.
- Choose Fintra if you want the cap table, ledger, and payroll on one data model.
- Consider both early: Pulley for the cap table, Fintra for the finance OS, then consolidate.
Frequently asked questions
Is Fintra a Pulley alternative?
Yes, for cap table management, 409A support, and ASC 718 expensing. The distinction is architectural: Fintra keeps equity inside the finance system so stock-comp posts to the ledger automatically, whereas Pulley is a dedicated equity tool that exports figures to your accounting.
Can Fintra replace Pulley?
For most startups managing a cap table and stock-comp expense, yes. Fintra handles grants, 409A support, and ASC 718 amortization to the GL. If you specifically value Pulley’s standalone modeling depth or its hands-on support model, weigh that before switching, and you can run both during a transition.
Does Fintra connect equity to the general ledger?
Yes - that is the core reason to use Fintra for equity. Because the cap table and the ledger are in one system, ASC 718 stock-comp expense is calculated from grant data and posted to the GL automatically, removing the manual export-and-journal step that standalone equity tools require.
How does Fintra pricing compare to Pulley?
Pulley prices by number of stakeholders and modules, as published. Fintra is free to start with no card required, and equity is a license-gated module priced alongside the other finance modules you enable. Which is cheaper depends on your stakeholder count and how much of Fintra you turn on.
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Equity that lands in the ledger
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