Fintra Feature
True ROAS, because we own the revenue side
Growth Cockpit
Example figures- TRUE ROAS
- vs platform
- booked revenue
- AD WASTE
- $18k / mo
- flagged
- CHANNELS
- ranked
- by real return
- Channel A: platform says 4.1×
- true 0.4×: pause
- Channel B: platform says 1.8×
- true 3.2×: scale
- Pause decision routed to CORTEX
- verdict
- Spend joined to booked revenue
- not platform ROAS
The number the ad platform can’t give you
A channel’s reported ROAS counts conversions the platform attributes to itself. True ROAS counts the revenue that actually landed in your books. Because Fintra owns the ledger, the Growth Cockpit can join spend to booked revenue and rank channels by real return: surfacing the channel that looks like a winner but is quietly leaking money.
Questions people ask
What is the Growth Cockpit?
It joins your ad spend to actually-booked revenue in the ledger to compute true ROAS by channel, flags ad waste, and routes channel-pause decisions into the Executive Cockpit as governed decisions.
How is true ROAS different from platform ROAS?
Platform ROAS counts conversions the ad platform attributes to itself. True ROAS counts revenue that actually booked in your ledger, which is why a channel can look like a winner on the platform and still lose money.
Why can Fintra compute this?
Because it owns the revenue side: the booked revenue lives in Fintra’s ledger, so spend can be joined to real outcomes rather than the platform’s self-report.
What happens to a leaking channel?
It’s flagged, and the recommended pause becomes a ranked decision with a dollar exposure in the Executive Cockpit alongside every other business risk.
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